Pay-Per-Click

the latest trends and news for digital marketers

30.10.18 EN main

Does PPC work for B2B?

PPC might not result in money raining indoors. But it can definitely work. PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works — very well, if done...
27.08.18 EN main

11 reasons ecommerce brands need PCC

There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the sheer variety of viable marketing methods out there can leave a lot of brands struggling for...
06.07.18 EN main

5 PPC best practices to maximize performance

What performance marketer doesn’t love a useful tip or two? We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many...
28.06.18 EN main

Five ways to use predictive analytics

The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are...
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How to avoid these common PPC mistakes

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part of our nature. Every PPC professional...
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Six tips for effective PPC advertising

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same...