PPC

If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with some simple Google...

Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be...

Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to...

It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be...

What performance marketer doesn’t love a useful tip or two? We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many...

The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are...

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part of our nature. Every PPC professional...

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same...

When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago, your marketing efforts as a small business were limited to a radio or television...