How to pick the right images for your PPC ads
Paid advertising is popular! Why? Because it’s effective and manages to help businesses reach a massive audience. However, business owners will also agree with me that it is hard to get your...
10 essentials to make perfect PPC reports for your clients
What is PPC? PPC reflects a pay-per-click, a digital marketing technique where marketers pay the fee each time, they click on one of their advertisements. This is basically a way of browsing for...
The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times. The outspread of coronavirus disease (COVID 19) has affected everyone...
How to increase online sales in three easy steps through PPC ads
Coronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general. That’s why PPC ads are more...
5 tips for managing PPC during the coronavirus outbreak
The advertising landscape has changed virtually overnight with the spread of the COVID-19. We’re now seeing majority of commerce shutting down across the United States and the world. This will...
Boost Your Mobile Strategy In 2020 With These Smartphone Statistics
In 2019, more people owned a smartphone than a toothbrush. Besides being kinda gross, this means that more of your customers than ever before are accessing your content via mobile. What does...
PPC and SEO: Why they work as a dynamic duo
Breaking into the online market with advertisements can be trickier than it appears to be. A single campaign can do amazing on its first month then suddenly fail on the next, leaving you...
What is click-through rate & why CTR is important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is...
Developing a sustainable PPC strategy: What you need to know
Consumers make more than 160 billion searches per month on Google – yielding both organic and paid search results. The Google Display Network lets you display ads on over 2 million websites...
Top 2019 Trends in PPC Ads
With another year ending, it’s time to revisit some of your company’s digital marketing performance. Pay-per-click or PPC ads still dominate online advertising techniques, and that won’t...
Does PPC work for B2B?
PPC might not result in money raining indoors. But it can definitely work. PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also...
How mastering the art of PPC yield management can boost ROI
We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later, you come back, credit card in hand only to find out that the...
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We...
11 reasons ecommerce brands need PCC
There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the sheer variety of viable marketing methods out there can leave a lot of...
Should you use the same landing page for email and online ads?
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal...
Forget me not: 3 steps to make your PPC ads more memorable
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply...
How to optimize paid search with Google Analytics
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with...
How to organize your keyword lists
Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with...
Working around Google Analytics to improve your content marketing
Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive...
5 tactics to drive website traffic that aren’t SEO
It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they...
5 PPC best practices to maximize performance
What performance marketer doesn’t love a useful tip or two? We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them...
