Why is marketing so dang hard?
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. I’m sitting around with a...
Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Thanks in part to a “60...
13 headline writing hacks for digital marketers
A great headline can mean the difference between a click and an impression — that’s why it’s so important to create them strategically. If you’ve ever found yourself struggling to craft the perfect headline for...
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. No matter your political views, this election reinforced an extremely...
The 5 best digital marketing courses for the modern-day marketer
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative...
