5 Best Tools for writing SEO Blogs
Write SEO Blogs!? Need to Optimize Your Blogs!? Check Out These 5 Best Tools for SEO Blogs Since the days of dial-up AOL and the GeoCities home page, SEO (Search Engine Optimization) and digital...
Tips For Brand Reputation Management During Digital Marketing
Having a strong online brand identity is one of the most important matters for businesses of all sizes and types. No matter if you have a B2B company or a B2C brand, a small store or a...
How To Reach Customers In A Organic Way Through Video Marketing
So you are creating unique and high-quality content for your brand marketing but still not getting reach and engagements? Video marketing helps you connect with customers and promote your...
Strengthening ROI with digital marketing
The Direct to Consumer (D2C) model is taking off with a high speed. In recent years, brands have realized the merits of the self-owned and self-operated direct-to-consumer sales model. In line...
5 Cybersecurity Concerns In Digital Marketing
In an increasingly digitized world, the significance of cybersecurity cannot be overstated. Yet despite notable ransomware cases in recent years and a drastic, seemingly COVID-fuelled spike in...
A must-have web accessibility checklist for digital marketers
Because an accessibility barrier is a growth barrier Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web...
Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale. The customer always comes first. This proverbial adage has been used countless times. Yet, it...
The top digital marketing trends of 2022
Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Marketing was once all about brand...
Five digital marketing trends that can help businesses in 2022
If used wisely, digital marketing can expand the reach of a business for a fraction of the cost of traditional advertising If there is one thing that’s constant about digital marketing, it is...
The 2022 American consumer: digital marketing trends to watch
The past couple of years have seen rapid shifts in consumer behavior. With the pandemic still rearing its head worldwide, the unpredictability doesn’t show signs of stopping. For marketers,...
Top 14 benefits of social media for your business
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. Remember when people said social media was just a fad? Its power has become...
7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
10 tips for creating mobile-friendly content
Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. We’ve long heard the importance of creating a...
5 digital marketing skills to make you a hot commodity in 2021
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
Why is marketing so dang hard?
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter....
Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Thanks in...
13 headline writing hacks for digital marketers
A great headline can mean the difference between a click and an impression — that’s why it’s so important to create them strategically. If you’ve ever found yourself struggling to craft...
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. No matter your political views, this election...
The 5 best digital marketing courses for the modern-day marketer
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host of skills, including analytics,...
