It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital...
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use...
In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your...
We’ve all known that change is the only constant! It is also true in the real and virtual world. Social media is always changing and evolving. Instagram is one of the most trendiest...
Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity. It’s no secret that social media...
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing...
Social media offers a powerful platform that can help you increase brand awareness and recognition, and grow your business. Your business can’t afford to ignore social media. According to...
Hashtag marketing has been huge with the popularity of social media which means that many business owners are already profiting from it and you will need to put in extra effort to succeed in...
It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of...
Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer and Spin Sucks author Gini Deitrich, to your communications strategy can often...
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Social platforms and third-party apps seemingly...
In this digital age, everyone spends hours and hours on social media platforms each day. Social media can provide your business with the opportunity to reach a wider audience. Gone are the days...
Is your Facebook Ads underperforming? Just like other aspects of digital marketing, the best practices for coming up with a successful Facebook advertising campaign is always changing. No...
Social listening, along with excellent verbal communication skills, can make you unstoppable in crafting social media content that not only converts but also giving an exciting and rewarding...
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that...
If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial...
Social media marketing is no longer considered an alternative for companies today; it’s a necessity. With so many organizations vying for the ever-declining attention span of their customers,...
Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page. Instagram has become a business hub and marketing tool...
In the race of converting prospects to potential customers, use of social media has become necessary for all types of businesses. Traditional ways of marketing are time consuming and require you...
In today’s time, brands that ignore the role of social media for business development purposes fail to attain success. Social media is definite part of the routine that people have these days....
Social media platforms are the gateway to increasing sales and visibility for your business and on how to start a blog. You are assured of getting the most number of audiences with strategically...
