Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer and Spin Sucks author Gini Deitrich, to your communications strategy can often...
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Social platforms and third-party apps seemingly...
In this digital age, everyone spends hours and hours on social media platforms each day. Social media can provide your business with the opportunity to reach a wider audience. Gone are the days...
Is your Facebook Ads underperforming? Just like other aspects of digital marketing, the best practices for coming up with a successful Facebook advertising campaign is always changing. No...
Social listening, along with excellent verbal communication skills, can make you unstoppable in crafting social media content that not only converts but also giving an exciting and rewarding...
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that...
If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial...
Social media marketing is no longer considered an alternative for companies today; it’s a necessity. With so many organizations vying for the ever-declining attention span of their customers,...
Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page. Instagram has become a business hub and marketing tool...
In the race of converting prospects to potential customers, use of social media has become necessary for all types of businesses. Traditional ways of marketing are time consuming and require you...
In today’s time, brands that ignore the role of social media for business development purposes fail to attain success. Social media is definite part of the routine that people have these days....
Social media platforms are the gateway to increasing sales and visibility for your business and on how to start a blog. You are assured of getting the most number of audiences with strategically...
In this new year, many company owners and marketers must think of how they can make their businesses more successful. It is also essential to find a way to leverage their social media feeds more...
We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time...
One of the greatest challenges faced by small businesses is the budgetary limitations which do not let them compete with large businesses. But by making the most of your limited marketing...
The common misconception behind the high-quality content is that it relies on writing skills exclusively. Of course, having style is indispensable, but opting for a third-party tool to make...
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social...
Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it. One of the...
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your...
Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat,...
Social media has exploded over the past 2 years. Businesses, large and small, are integrating social media marketing campaigns into their marketing plans. The ones who truly understand the...
