Social Media

Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors...

When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and...

Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms...

Social media has exploded over the past 2 years. Businesses, large and small, are integrating social media marketing campaigns into their marketing plans. The ones who truly understand the purpose of social media are...

It is critical now more than ever to manage your online data security and reputation. We live in the information age, and what you say or do online can have a massive effect on how people perceive your business. In a...

Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear TV declining at 10% per...

Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest...

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...

The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to build a company from the ground up. Visibility...