5 Social Media Trends To Watch In 2022
The world has seen a shift in the way brands and businesses win their market audience through social media platforms. Social media has sure evolved over the last few years, and it feels like...
Top 14 benefits of social media for your business
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. Remember when people said social media was just a fad? Its power has become...
The difference between social media and digital marketing
It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital...
4 types of earned media & who is doing it right
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use...
Boosting customer loyalty with gifts
In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your...
12 interesting instagram trends & statistics every marketer must know
We’ve all known that change is the only constant! It is also true in the real and virtual world. Social media is always changing and evolving. Instagram is one of the most trendiest...
How to navigate social media marketing trends
Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity. It’s no secret that social media...
3 social media hacks to help your content go viral
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing...
3 strategies to increase brand awareness and recognition using social media
Social media offers a powerful platform that can help you increase brand awareness and recognition, and grow your business. Your business can’t afford to ignore social media. According to...
Hashtag marketing as a way to increase conversion rate
Hashtag marketing has been huge with the popularity of social media which means that many business owners are already profiting from it and you will need to put in extra effort to succeed in...
12 unique social media marketing methods that work wonders
It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of...
How to make your multi-channel media relations game seamless
Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer and Spin Sucks author Gini Deitrich, to your communications strategy can often...
Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Social platforms and third-party apps seemingly...
Social media marketing – why your business needs it
In this digital age, everyone spends hours and hours on social media platforms each day. Social media can provide your business with the opportunity to reach a wider audience. Gone are the days...
7 Facebook ad mistakes that can ruin your business and how to avoid them
Is your Facebook Ads underperforming? Just like other aspects of digital marketing, the best practices for coming up with a successful Facebook advertising campaign is always changing. No...
Social Media Marketing: How Social Listening can Increase Your Sales and Grow Your Business
Social listening, along with excellent verbal communication skills, can make you unstoppable in crafting social media content that not only converts but also giving an exciting and rewarding...
B2B marketing strategies that actually work
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that...
How influencer marketing strategy can help you improve and grow your business
If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial...
Solving the 10 Most Common Social Media Marketing Challenges
Social media marketing is no longer considered an alternative for companies today; it’s a necessity. With so many organizations vying for the ever-declining attention span of their customers,...
The power of positivity: 4 social media marketing tips to improve your online presence
Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page. Instagram has become a business hub and marketing tool...
Reasons why you should hire a social media practitioner to drive results
In the race of converting prospects to potential customers, use of social media has become necessary for all types of businesses. Traditional ways of marketing are time consuming and require you...
