Brand Awereness

Brand awareness can be a particularly hard nut to crack. Everything from identifying your message to disseminating your message to tracking the success of your message presents its own set of challenges. While...

Many entrepreneurs and business owners believe that a company’s “brand” is simply the company’s name and logo. That’s not true, of course: A brand is more than just its underlying...

For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you know what it means? And above all, what tools do you have at your disposal to...

From the perspective of a customer, I have a love-hate relationship with email marketing. I love writing email content for my clients, yet I’m sometimes hesitant to give out my personal email address to brands and...

To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a little bit of an understatement. In a lot of ways, the journey to get where we are...

CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your website and then getting them to make a purchase — both having a...

To talk about Customer Experience (CX), let’s first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has grown in leaps and...

Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors...

For a direction that the industry is inextricably headed towards, the level of confusion around what native advertising is remains a persistent concern. For the record, it is not click bait, it is not just about...

You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority grows. As your authority...

Marketers are always going to be concerned with where their ads appear. It’s understandable- the ever-expanding world of the internet unfortunately gives ample opportunity for brands to pop up where they don’t want...

Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up...

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital...