Tag : customer experience

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Customer experience should be treated as your...

To talk about Customer Experience (CX), let’s first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has grown in leaps and...
22.01.18 EN main

Three tips for a content marketing plan that...

In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible. Content marketing is a constant struggle for any brand. It is...
video-marketing

What does video marketing have to do with the...

I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video” are not the same thing. What bothers me is that “video...
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How to get a great ROI on your influencer...

To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed...
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