4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. While summer can be a slower season for some retailers, the large...
5 ways to use SEO marketing strategy that work great
Creating content for your audience on a daily basis can be exhausting. Even more so if you consider the fact that SEO matters now more than ever. Search Engine Optimization (SEO) can effectively...
How to drive marketing results when you’re facing budget cuts
Budget cuts may be a necessary evil in uncertain economic times. But even declines in funding don’t take the pressure off your marketing team to deliver results. If anything, hitting key...
4 simple steps to creating an effective content marketing strategy
If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing...
3 ways to master social media content marketing
I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then… a shiny, new idea or object catches my attention for a brief second....
3 essential tweaks for your social media marketing strategy
Social media as a phenomenon in the marketing world is old news. It’s been around for years, and strategies for how to succeed in directing messages to a desired audience are constantly being...
Marketing automation made easy
Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project. Marketing...
Ecommerce traffic woes ? Resort to these simple techniques
While looking for something on internet, how often do you go beyond the first ten results in a typical search engine ? Well, most of the users don’t even go beyond five ! And there are...
