Mobile Marketing

the latest trends and news for digital marketers

04.07.2019 EN main

3 Key Components of Mobile Audience Marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of...
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How effective is mobile advertising?

How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile...
Social media network concept.

Managing the optimal mobile ad experience

To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of people notinteracting with a mobile phone....
19.04.18 EN main

How to market your app internationally

With each passing year, the Web has become more multilingual. According to Internet World Stats, 804 million people use the Internet in Chinese, and 337 million people use it in Spanish. So if you’ve spent time...
17.01.2018 EN main

Mobile audiences are your future

In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number is expected to continue to...