Top mobile app marketing trends of 2020
Just like any other activity powered by technology, the digital ecosystem is also evolving with each passing day. There are fresh platforms and unique techniques that change the trends of online...
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and polish mobile marketing strategies Mobile advertising has been a...
Boost Your Mobile Strategy In 2020 With These Smartphone Statistics
In 2019, more people owned a smartphone than a toothbrush. Besides being kinda gross, this means that more of your customers than ever before are accessing your content via mobile. What does...
Programmatic advertising is driving rapid growth in mobile video
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an...
Writing an app description for better conversion rates
Someone I know once told me that writing a description for an app is easy. Of course it is. Writing a text describing what an app can do is not rocket science. Everyone can do it. But why so...
3 Key Components of Mobile Audience Marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the...
How effective is mobile advertising?
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising...
The future of native advertising is mobile
Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all...
Gain more ecommerce profit with mobile app development!
Inventions always surround the business world. Ever-coming inventions in technology bring more help as well as competition to the businesses. One of the trending inventions in today’s...
Why advertisers must make brand safety on mobile devices a top priority
To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a little bit of an understatement. In a lot of ways, the...
Managing the optimal mobile ad experience
To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of...
7 fundamentals of mobile programmatic advertising
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile...
Mobile optimization: 12 best practices for the mobile-first era
Google’s mobile-first index is here. Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective...
Mobile-first indexing & advertising: everything you need to know
Big changes always seem to bring upheaval, fear, and hand-wringing. Such is the case with Google’s switch to mobile-first indexing. What does it really mean? How does it affect advertising...
How to market your app internationally
With each passing year, the Web has become more multilingual. According to Internet World Stats, 804 million people use the Internet in Chinese, and 337 million people use it in Spanish. So if...
The domination of mobile ads: trends and statistics
Nearly half the world accesses the Internet via mobile devices, and about 63% of the budget for global digital ads is expected to be spent on mobile this year, according to an infographic by...
Mobile audiences are your future
In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number is...
Top mobile marketing trends to look for in 2018
The move into 2018 is going to come with a shift in mobile marketing. As new trends enter the marketplace, your company needs to focus on the top mobile marketing trends. The mobile marketing of...
How to carry out a mobile SEO audit on your site
You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead,...
How to future-proof your SEO for 2018
We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while...
4 tips for creating mobile-first content that converts
A mobile-first mindset is crucial to convert your visitors into leads and customers. Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile...
