7 tips for developing your blog keyword strategy
Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and...
5 fundamental ways to grow organic search traffic
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here. It’s easy to get caught up in SEO tactics...
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance....
How do small businesses benefit from different SEO techniques?
Today, many companies compete for the top positions in the different search engines. Having a good SEO positioning for your business or project is essential if you want to obtain new business...
Five SEO tips that capture holiday attention and boost sales
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work...
How to increase web traffic using SEO
Almost every business is now aiming towards understanding advanced Search Engine Optimization techniques. The business nature nor the size does not matter. What matters is how they operate in a...
SEO will protect your business during COVID-19
People are skipping retail malls, which have contributed to a sudden spike in purchasing online. By the time COVID-19 dies down and people go back to “business as normal,” customers...
Top 6 reasons your online reputation is important
In the world of business, reputation is everything. It’s how potential customers find your business. It’s how satisfied customers become loyal to your brand. In a world where...
How to avoid common e-commerce SEO mistakes
Every e-commerce website has a goal to sell the products online. The goal is often simple, make more money and have a good page ranking and also the overall website security. There are plenty of...
6 key tips for successfully choosing your SEO company in 2020
There are tens of thousands of SEO companies all over the world, and many of them are capable of serving clients from the opposite side of the globe. Freelancers and new companies open shop...
Tips to increase traffic to your website
If there’s one thing that a business needs most in the world, it’s more customers. Now’s the time to ask yourself, “Well, how do I get more customers?” The actual process of getting...
How to improve your website ranking in 2020
There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search...
How to improve page speed for more traffic & conversions
Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay...
How do you match the website competitions via SEO?
The website is one of the required ones to maintain the business. Due to internet traffic, many websites were started to begin with high competition. So maintaining the process of SEO is one of...
Effective positioning – which SEO strategy should you choose?
What does effective website positioning mean? Does it mean having high positions for a specific statement set? And maybe increasing the website traffic by positioning a large number of...
PPC and SEO: Why they work as a dynamic duo
Breaking into the online market with advertisements can be trickier than it appears to be. A single campaign can do amazing on its first month then suddenly fail on the next, leaving you...
Here are some ideas that can help you increase your website’s conversion rate
Business owners want to know what a reasonable conversion rate is for their industry, so they can strive to achieve it. However, the answer to this query is not that easy. It is something which...
How to show up on the first page of google?
Google has penetrated our lives. It is so powerful that the word ‘Google’ has become a verb. Google helps us make the right decisions in every aspect of our lives because it helps us find...
How your website design can impact your SEO and branding
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
5 smart ways to scale your SEO business
For every business – startups and enterprises – it is highly necessary to create awareness, especially if you desire your target audience to find your brand quite easily via the internet’s...
SEO Strategy vs. Tactics: What’s the difference? A Lot!
At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the...
