SEO & SEM

Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort of creating dozens...

Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with...

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three...

If you want to boost up your website traffic there are many ways by which you can easily stand up to that level and make a reputed position of your website on the internet. You must have heard SEO services given by many...

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor...

In 2018, you need to understand copywriting and SEO– and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a...

What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject...

Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early days of search. Although many of the better-known search engines have cosmetic...