If you have dealt with SEO for long enough, you know it isn’t a static strategy. It has changed significantly over time and marketers have evolved with it. Some strategies that were pretty popular just a few years ago...
An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the...
SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and...
Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it’s difficult to pinpoint the exact needs of your website. Search Engine...
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater...
Creating content for your audience on a daily basis can be exhausting. Even more so if you consider the fact that SEO matters now more than ever. Search Engine Optimization (SEO) can effectively make or break any...
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our...
In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The more people recommend a certain brand, the more popular it becomes. The...
Targeting the right topics is vital for boosting your blog’s SEO and getting readers interested in your content. Here are some tips for finding SEO-friendly post topics. Your headlines are the first things readers see...
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with some simple Google...
It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing...
Search engine optimization (SEO) is a simple mode of marketing one’s website by improving efficiencies and ranking on various search engines. The focus of SEO is to grow the visibility of the website on any search...
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are countless verticals where...
Speaking with business owners, I often hear the same thing: “SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to generate high-quality B2B...
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort of creating dozens...
