SEO & SEM

the latest trends and news for digital marketers

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How important SEO is

SEO isn’t just an industry buzzword; it’s an integral part of reaching and attracting customers to your business in a modern market. SEO stands for Search Engine Optimization, and when it’s done right, can boost...
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8 Must Avoid Ineffective and Hazardous SEO Techniques

If you have dealt with SEO for long enough, you know it isn’t a static strategy. It has changed significantly over time and marketers have evolved with it. Some strategies that were pretty popular just a few years ago...
23.08.18 EN main

Guide to choosing SEO multilingual URLs

Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it’s difficult to pinpoint the exact needs of your website. Search Engine...
BACKLINKS

Link building for newbies: 10 basics you must know

In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The more people recommend a certain brand, the more popular it becomes. The...
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Mobile SERP survival: Technical SEO checklist

It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing...
28.05.18 EN main

The secret to more traffic & better SEO? Branding

In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are countless verticals where...