Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance....
Today, many companies compete for the top positions in the different search engines. Having a good SEO positioning for your business or project is essential if you want to obtain new business...
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work...
Almost every business is now aiming towards understanding advanced Search Engine Optimization techniques. The business nature nor the size does not matter. What matters is how they operate in a...
People are skipping retail malls, which have contributed to a sudden spike in purchasing online. By the time COVID-19 dies down and people go back to “business as normal,” customers...
In the world of business, reputation is everything. It’s how potential customers find your business. It’s how satisfied customers become loyal to your brand. In a world where...
Every e-commerce website has a goal to sell the products online. The goal is often simple, make more money and have a good page ranking and also the overall website security. There are plenty of...
There are tens of thousands of SEO companies all over the world, and many of them are capable of serving clients from the opposite side of the globe. Freelancers and new companies open shop...
If there’s one thing that a business needs most in the world, it’s more customers. Now’s the time to ask yourself, “Well, how do I get more customers?” The actual process of getting...
There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search...
Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay...
The website is one of the required ones to maintain the business. Due to internet traffic, many websites were started to begin with high competition. So maintaining the process of SEO is one of...
What does effective website positioning mean? Does it mean having high positions for a specific statement set? And maybe increasing the website traffic by positioning a large number of...
Breaking into the online market with advertisements can be trickier than it appears to be. A single campaign can do amazing on its first month then suddenly fail on the next, leaving you...
Business owners want to know what a reasonable conversion rate is for their industry, so they can strive to achieve it. However, the answer to this query is not that easy. It is something which...
Google has penetrated our lives. It is so powerful that the word ‘Google’ has become a verb. Google helps us make the right decisions in every aspect of our lives because it helps us find...
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
For every business – startups and enterprises – it is highly necessary to create awareness, especially if you desire your target audience to find your brand quite easily via the internet’s...
At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the...
SEO isn’t just an industry buzzword; it’s an integral part of reaching and attracting customers to your business in a modern market. SEO stands for Search Engine Optimization, and when...
In today’s time, brands that ignore the role of social media for business development purposes fail to attain success. Social media is definite part of the routine that people have these days....
