Top Google ranking is the vertex of online businesses and their success. Backlinko confirms that the first Google search page gets 31.7% of all the clicks. The second page, on the other hand, gets only 0.78%. Imagine the percentage of clicks on the third page!
Many businesses dream of getting a magic wand to wave and list their online business on the first page of Google. Unfortunately, there is no magic and shortcut to this. But fortunately enough, there are some tips and tricks that can take your business to the pinnacle of the search engine result page. Let’s find out how!
1. Early Entry of Main Keyword
The location of your keyword in the content has crucial importance. SERP experts recommend mentioning the main keyword at least once at the top of the page. Wondering the reason?
Well, Google greatly emphasizes the terms that appear at the top of a webpage. For instance, if your focus keyword is “infant bouncers” then the content should follow like:
Are you tired of cooing your fussy infant all day long? Get an electric infant bouncer to save yourself!
2. Never Underestimate the Power of Title Tags
The title tag is the key to improving your Google ranking. Yet, many businesses choose to ignore its importance. The trick is to use your focus keyword in your title tag at the start. Since SERP pays close attention to your title tags, it will pave a way for improved overall Google ranking.
For example, your main keyword is “MMA Champions”. Title will become:
MMA Champions Who Changed The Martial Arts History
3. Unique Content and Description
Never use duplicate content on your website. Whether it’s your title tags, meta descriptions, landing page content, product pages, category pages, etc., the content should always be unique.
If you have two identical products like “Red Nike Shoes” and “Blue Nike Shoes” change the content. If you are not able to change entirely, rephrase it. Duplicate content negatively affects your Google ranking.
4. Site Loading Time Be Champion
Did you know that at least 40% of customers abandon a site if it takes more than 3 seconds to load?
Therefore, never take the site loading mechanism for granted. It is crucial to improve your Google ranking. It’s better to use compressed images, lazy loaders, and a lightweight theme. Check with different site loading testers to be sure about your web pages.
5. Image Optimization to the Core
An optimized image helps in Google ranking. The images you are using on the site should be compressed and optimized.
To optimize an image, name the image with a descriptive filename. For instance, “Image 16” is wrong, instead, write “bouquet-of-red-flowers” to define it to Google.
Secondly, use descriptive Alt Text. The alt text for the above example can be “image of a bouquet of red flowers wrapped in a glittery sheet”.
6. Catchy Content
Content is the King! And if the content of your site is of low quality, the chances of improved Google ranking are slim.
Orbit Media confirms that today bloggers spend more than 3 hours on a single post to maximize the creativity of the content. So, be creative and inspiring with your site content. Be willing to spend time and effort, as at the end, all the hardships will be worth it!
7. Tracking the Results Is Mandatory Now
Stop flying blind with Search Engine Optimization! You need to track the results to know the current standing of your hard work and the content.
Use Google Search Console to check performance, coverage, and required enhancements for your content. Analyze the stats and regularly optimize them for better results. Reaching the top of SERP is not easy but not impossible as well. Tracking can help you in the process.
Since Google’s indexing is now more mobile inclined, ensure your site is easy on the mobile version as well.
8. Internal Linking Is the Boss
One of the easiest yet most rewarding tips to improve Google’s ranking is internal linking. Keep linking one page of your site to another page. It will help the readers as well to bounce from one piece of information to another.
All you need to do is, use keyword-rich anchor texts and send authority to the pages.
Here is the tip! Link new pages to the old pages to keep the flow of the site powerful.
9. UX Shouldn’t Be Ignored
When you improve your website User Experience, you are directly improving your Google ranking. If the user not enjoying the site and finds it difficult to navigate, they will instantly leave.
Google will quickly analyze it and after a few days of observation dip your site rank. Yes, it is real. Even when your site’s content is marvelous, UX can destroy everything. Use intuitive pop-ups and ads.
Not sure how to creatively manage your site’s UX? Softception is just a click away!
10. Backlinking is Fruitful
If someone says it’s 2022 and backlinking is outdated? Scratch that, and don’t listen to them!
SEMrush study confirms that improved Google ranking strongly correlated with backlinking. Some businesses are using the strategy of creating a hook (an angle to news or creating controversial content) to encourage people for linking.
Here is a tip! “Why Posts”, “What Posts” and “Infographics” are always heavily linked. Therefore, these can prove fruitful for improved Google ranking.
It is the dream of every business to get ranked on the first page of Google search. However, the dream can quickly change into a nightmare if things misfire and are not taken care of. With these tips, you can improve your website’s Google ranking in no time.
by Alan Mathew
Alan Mathew is a content strategist at Brainvire e-commerce SEO services, based in New York. He is a digital nomad, traveling the world while he builds beautiful WordPress websites for small and mid-sized businesses around the world. He enjoys web development, eCommerce programming, and plugin development.