Could a single-page site hurt your chances of ranking on Google? Let’s look at some examples and discuss the pros and cons to find an answer. Single-page websites have gained popularity in...
Visual content, in general, and images, in particular, play a key role in every website. Not only do they engage users to stay on your site for longer but they also contribute a huge amount of...
By Kahl Orr, founder of Rise, a digital marketing agency that builds high-performing websites for some of the fastest-growing brands. Investing in search engine optimization (SEO) for your...
Research suggests that a good digital marketing strategy can increase revenues by 5-8% over 12 months. So if you start now, you could see significant growth by the end of the year. So what makes...
Because an accessibility barrier is a growth barrier Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web...
In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a...
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy. Whether you’re optimizing a website with a view to selling a tangible product,...
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to...
Leaving things half undone always equates to a bad experience. It is like living half a life! For instance, you ask a developer to code a piece for your eCommerce project, and he forgets to...
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. We’ve long heard the importance of creating a...
When comes to improving ad revenue, Click Through Rate matters a lot. Learn how to increase banner ads CTR without hampering your user experience. As the CTR increases, the overall revenue...
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. After nearly two decades of the internet...
SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed...
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile...
Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your...
When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago, your marketing efforts as a small business were limited...
Did you know that 88 percent of consumers are unlikely to return to a website after one bad experience? It’s a staggering statistic, but it certainly says something about the importance...
Each year, the world of digital advertising transforms. The truth is that it’s transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on...
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page...
WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help...