Are you missing out on simple opportunities to improve your content’s optimization? Get on top of these 7 tweaks for improved SEO. Every marketer will tell you – creating high-quality...
Could a single-page site hurt your chances of ranking on Google? Let’s look at some examples and discuss the pros and cons to find an answer. Single-page websites have gained popularity in...
There have been significant changes in how we “buy and sell” products. All of this is happening because of the technological advances facing the world today. E-commerce with an SEO...
Visual content, in general, and images, in particular, play a key role in every website. Not only do they engage users to stay on your site for longer but they also contribute a huge amount of...
For smaller businesses trying to compete against larger companies, nothing evens the playing field the same way as digital marketing. In fact, with a few critical resources dedicated to the...
By Kahl Orr, founder of Rise, a digital marketing agency that builds high-performing websites for some of the fastest-growing brands. Investing in search engine optimization (SEO) for your...
If you are not getting enough customers or you find it hard to promote the products or services yourself, then it’s a good idea to hire a digital marketing agency. The good news is that a...
Does how physically close the searcher is to the business impact rankings? See the evidence for (and against) it as a ranking factor. Close to a third of all Google searches have local intent...
Research suggests that a good digital marketing strategy can increase revenues by 5-8% over 12 months. So if you start now, you could see significant growth by the end of the year. So what makes...
This era marks marvelous inventions. It has connected people with each other. The world traffic is now moved away from roads and markets. It has found its place over the internet and other world...
Because an accessibility barrier is a growth barrier Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web...
More data is only half the battle as marketers recognize the importance of usability at scale. The customer always comes first. This proverbial adage has been used countless times. Yet, it...
The current digital revolution has changed business dynamics. Digital Marketing is the latest and new trend for businesses laying the foundation in this era. Also, if you have noticed, even the...
These key differences between Targeting and Observation audience settings in Google Ads and Microsoft Ads can make or break your campaign. There are two key components to setting any audience...
Google handles an average of 6.9 billion searches per day. Every. Single. Day. Before the pandemic, the number was closer to 3 billion, but with most of us spending so much time indoors we’re...
A good marketing campaign requires research, planning, time, and patience. It takes a lot of effort and hard work to get your message across to the right people at the right time, so it’s...
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy. Whether you’re optimizing a website with a view to selling a tangible product,...
Google goes over three ways you can hide a website from search results, and which one you should use depending on your situation. Google says the best way to hide a website from search results...
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up with new content for PPC ads? Not...
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to...
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post was sponsored by Adzooma. The opinions expressed...