Why Is Your Google Analytics Report not 100% Accurate?
Unquestionably, you trust all the data from Google Analytics. Google, the most powerful search engine, supports this tool. Google Analytics tracks all the data about your website, its loading...
5 smart ways to scale your SEO business
For every business – startups and enterprises – it is highly necessary to create awareness, especially if you desire your target audience to find your brand quite easily via the internet’s...
How important SEO is
SEO isn’t just an industry buzzword; it’s an integral part of reaching and attracting customers to your business in a modern market. SEO stands for Search Engine Optimization, and when...
Google DoubleClick’s inventory is available
Mobile and desktop inventory from Google DoubleClick is now available for Display campaigns. Select Display traffic type of the campaign Proceed to the Advanced settings Select Run on all...
Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. 2016 has been a year of growth and transformation...
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe that the essence of...
4 insider SEO secrets google does not want you to know
If there is one thing that is predictable about the SEO industry, it is constant and frequent change. And there have certainly been a fair number of changes in SEO this year. They may not be as...
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem. Back in late 2013, we did a similar analysis and found...
Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. We’re now seeing...
Updated Set of Filters for Pop Traffic (V2)
Just in case you missed it – here is the list of all filters currently available for Pop traffic: Exclude users flagged for suspicious activity Exclude known malicious bots Exclude...
