Building a keyword strategy for comparison content
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy. Whether you’re optimizing a website with a view to selling a tangible product,...
Google explains how to hide a website from search results
Google goes over three ways you can hide a website from search results, and which one you should use depending on your situation. Google says the best way to hide a website from search results...
9 ways to improve PPC campaigns with customer information
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up with new content for PPC ads? Not...
Five digital marketing predictions for 2022
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to...
How to optimize your PPC workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post was sponsored by Adzooma. The opinions expressed...
3 key types of link building metrics & how to use them successfully
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. “Half the money I spend on advertising is wasted; the...
Google on product price as a ranking factor
Google explains whether the prices of products have any impact on how ecommerce stores are ranked in search results. Google’s John Mueller discusses product price as a ranking factor and...
7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
Why Is Your Google Analytics Report not 100% Accurate?
Unquestionably, you trust all the data from Google Analytics. Google, the most powerful search engine, supports this tool. Google Analytics tracks all the data about your website, its loading...
5 smart ways to scale your SEO business
For every business – startups and enterprises – it is highly necessary to create awareness, especially if you desire your target audience to find your brand quite easily via the internet’s...
How important SEO is
SEO isn’t just an industry buzzword; it’s an integral part of reaching and attracting customers to your business in a modern market. SEO stands for Search Engine Optimization, and when...
Google DoubleClick’s inventory is available
Mobile and desktop inventory from Google DoubleClick is now available for Display campaigns. Select Display traffic type of the campaign Proceed to the Advanced settings Select Run on all...
Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. 2016 has been a year of growth and transformation...
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe that the essence of...
4 insider SEO secrets google does not want you to know
If there is one thing that is predictable about the SEO industry, it is constant and frequent change. And there have certainly been a fair number of changes in SEO this year. They may not be as...
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem. Back in late 2013, we did a similar analysis and found...
Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. We’re now seeing...
Updated Set of Filters for Pop Traffic (V2)
Just in case you missed it – here is the list of all filters currently available for Pop traffic: Exclude users flagged for suspicious activity Exclude known malicious bots Exclude...
