How to optimize paid search with Google Analytics
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with...
Mobile SERP survival: Technical SEO checklist
It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the...
The lazy guide to maximizing SEO for your company website
Search engine optimization (SEO) is a simple mode of marketing one’s website by improving efficiencies and ranking on various search engines. The focus of SEO is to grow the visibility of...
The secret to more traffic & better SEO? Branding
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are...
How to use B2B SEO to generate high-quality leads
Speaking with business owners, I often hear the same thing: “SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to...
How targeted do you need to make your PPC landing pages?
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and...
How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page...
Content & SEO: why & how to build trust, authority & reputation
Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority...
Boost up your website traffic and ranking with few simple tips
If you want to boost up your website traffic there are many ways by which you can easily stand up to that level and make a reputed position of your website on the internet. You must have heard...
Experts agree: Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain...
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event...
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research,...
Are keywords still relevant to SEO in 2018?
What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when...
7 insights you can unlock from every relevant SERP
Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early days of search. Although many of the better-known search...
How to steal links from your lazy competitors
Link building is still a vital component of modern SEO. I think it’s fair to say that many SEO practitioners would agree that it’s one of the most difficult components because the days of...
The SEO’s essential guide to web technology
As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders,...
6 growth marketing best practices for higher SEM profitability
We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the...
International SEO and search trends: How does it all work?
If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries,...
5 Simple SEO Errors That Smart People Make
Mistakes happen. It doesn’t matter whether you’re new to search engine optimization (SEO) or have a ton experience. Some of the smartest people I know in the SEO industry have made dumb...
What’s the SEO value of a nofollow link?
Links remain as important to SEO success as ever. If not for SEO professionals, who would get a handle on how links help navigate the vastness of the internet, enabling new models of social and...
SEO vs. PPC: which channel is right for you?
It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t...
