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SEO & SEM

13.03.18 EN main

How to master copywriting for SEO

In 2018, you need to understand copywriting and SEO– and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research,...
06.03.18 EN main

Are keywords still relevant to SEO in 2018?

What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when...
16.02.18 EN main

5 Simple SEO Errors That Smart People Make

Mistakes happen. It doesn’t matter whether you’re new to search engine optimization (SEO) or have a ton experience. Some of the smartest people I know in the SEO industry have made dumb...
08.02.18 EN main

What’s the SEO value of a nofollow link?

Links remain as important to SEO success as ever. If not for SEO professionals, who would get a handle on how links help navigate the vastness of the internet, enabling new models of social and...