How to show up on the first page of google?
Google has penetrated our lives. It is so powerful that the word ‘Google’ has become a verb. Google helps us make the right decisions in every aspect of our lives because it helps us find...
How your website design can impact your SEO and branding
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
5 smart ways to scale your SEO business
For every business – startups and enterprises – it is highly necessary to create awareness, especially if you desire your target audience to find your brand quite easily via the internet’s...
SEO Strategy vs. Tactics: What’s the difference? A Lot!
At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the...
How important SEO is
SEO isn’t just an industry buzzword; it’s an integral part of reaching and attracting customers to your business in a modern market. SEO stands for Search Engine Optimization, and when...
Social Media is a Pivotal Role Player for Improving Traffic Rate; Why
In today’s time, brands that ignore the role of social media for business development purposes fail to attain success. Social media is definite part of the routine that people have these days....
8 Must Avoid Ineffective and Hazardous SEO Techniques
If you have dealt with SEO for long enough, you know it isn’t a static strategy. It has changed significantly over time and marketers have evolved with it. Some strategies that were pretty...
How to make the most of internal linking for higher rankings and improved organic search visibility
An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to...
Three ways to maximize the SEO impact of user-generated content
SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail...
Guide to choosing SEO multilingual URLs
Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it’s difficult to pinpoint the exact needs of your...
The difference between on-site blog content and off-site content
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search...
5 ways to use SEO marketing strategy that work great
Creating content for your audience on a daily basis can be exhausting. Even more so if you consider the fact that SEO matters now more than ever. Search Engine Optimization (SEO) can effectively...
Small business SEO checklist: 11 ways to improve rankings today
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do...
Link building for newbies: 10 basics you must know
In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The more people recommend a certain brand, the more...
How to come up with SEO-friendly post topics for your blog
Targeting the right topics is vital for boosting your blog’s SEO and getting readers interested in your content. Here are some tips for finding SEO-friendly post topics. Your headlines are the...
How to optimize paid search with Google Analytics
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with...
Mobile SERP survival: Technical SEO checklist
It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the...
The lazy guide to maximizing SEO for your company website
Search engine optimization (SEO) is a simple mode of marketing one’s website by improving efficiencies and ranking on various search engines. The focus of SEO is to grow the visibility of...
The secret to more traffic & better SEO? Branding
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are...
How to use B2B SEO to generate high-quality leads
Speaking with business owners, I often hear the same thing: “SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to...
How targeted do you need to make your PPC landing pages?
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and...
