Google has penetrated our lives. It is so powerful that the word ‘Google’ has become a verb. Google helps us make the right decisions in every aspect of our lives because it helps us find the information that we...
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails. When it comes to an...
SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed or new keywords to...
If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial margin. In today’s world...
With the rise of cloud-based research tools and services, content marketing has transformed from what it once was. However, no matter the scale of your business or the industry you operate in, creating new content on a...
For every business – startups and enterprises – it is highly necessary to create awareness, especially if you desire your target audience to find your brand quite easily via the internet’s most popular search...
At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the word “strategy”...
SEO isn’t just an industry buzzword; it’s an integral part of reaching and attracting customers to your business in a modern market. SEO stands for Search Engine Optimization, and when it’s done right, can boost...
In this new year, many company owners and marketers must think of how they can make their businesses more successful. It is also essential to find a way to leverage their social media feeds more efficiently. Earlier,...
Creating content for a trendy industry is easy and fun. But you don’t always get to write about things you like. There is a chance that the industry you have to promote is boring. Since content is the best way to win...
An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the...
One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They may be indepth,...
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect...
Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it’s difficult to pinpoint the exact needs of your website. Search Engine...
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater...
