Creating content for a trendy industry is easy and fun. But you don’t always get to write about things you like. There is a chance that the industry you have to promote is boring. Since content is the best way to win...
An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the...
One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They may be indepth,...
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect...
Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it’s difficult to pinpoint the exact needs of your website. Search Engine...
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater...
Creating content for your audience on a daily basis can be exhausting. Even more so if you consider the fact that SEO matters now more than ever. Search Engine Optimization (SEO) can effectively make or break any...
Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more....
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices. The internet changed...
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our...
In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The more people recommend a certain brand, the more popular it becomes. The...
Targeting the right topics is vital for boosting your blog’s SEO and getting readers interested in your content. Here are some tips for finding SEO-friendly post topics. Your headlines are the first things readers see...
Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is...
Search engine optimization (SEO) is a simple mode of marketing one’s website by improving efficiencies and ranking on various search engines. The focus of SEO is to grow the visibility of the website on any search...
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are countless verticals where...
