Tag : roi

Businessman drawing ROI (return on investment)

4 Ways for New Businesses to Increase their...

For any new company, the first few months are critical to establishing a basis for long-term success. And it can be daunting when you consider the number of startups that fail –– and the many ways in which a...
08.01.2018

How to reverse-engineer your online advertising...

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online...
Film camera chalkboard and roll

5 social video marketing mistakes

Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear TV declining at 10% per...
roi

The ROI of recommendation engines for marketing

Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention....
Influencer Marketing

3 reasons why influencer marketing produces...

Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is being inundated with...
native-advertising

Eight steps to use native advertising effectively

LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading...
roi_boost

Remove the guesswork from growth with these 4...

Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can make. Mike Tyson once said that everyone has a plan until they get punched...
piggy bank

Maximise ROAS with These Tips

I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an advertising campaign is no simple feat, so here are some the things that you...
Business Strategy

11 creative uses of augmented reality in...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The...