Top 6 push notification mistakes and how to fix them
In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a...
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
6 skills you need to become a successful online content creator
All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic ideas, turning those ideas into...
Demographic Targeting added
With demographic targeting in Premium DSP, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income....
