Content Marketing

visual_marketing_future_geolocation

Visual Marketing and the Future of Geolocation

Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit on Amazon,...
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Best practices to get more pop-up clicks

The word is, pop-up ads are almost universally hated. In the Asia-Pacific region specifically, HubSpot found that pop-ups are one of the three most disliked forms of advertising, along with telemarketing calls and...
dynamic_remarketing_retailers

Dynamic remarketing: not just for retailers...

Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing...
event_marketing_tips_techniques

Events marketing tips & techniques

Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that you know who, and...
tips_incorporating_emojis_marketing

Four tips for incorporating emojis into your...

There’s at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here’s how to do it right. When Oxford Dictionaries announced its Word of the Year last...
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Content lies that you need to know and avoid

Content marketing is a strategy that requires long-term thinking and action, which means you have a lot of wiggle room for adjustment and recovery. After the planning stage, you’ll go through an ongoing cycle of...
branded_content_content_brand

From branded content to content brands

When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t all there is to content...
improve_entrepreneur_content_marketing

How to improve entrepreneur content marketing

During their first few years running a business, most entrepreneurs are trying to keep their heads above water. When you’re busy landing your first clients, learning ropes, and making seemingly endless mistakes, you...