Content Marketing

dynamic_remarketing_retailers

Dynamic remarketing: not just for retailers...

Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing...
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Events marketing tips & techniques

Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that you know who, and...
tips_incorporating_emojis_marketing

Four tips for incorporating emojis into your...

There’s at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here’s how to do it right. When Oxford Dictionaries announced its Word of the Year last...
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Content lies that you need to know and avoid

Content marketing is a strategy that requires long-term thinking and action, which means you have a lot of wiggle room for adjustment and recovery. After the planning stage, you’ll go through an ongoing cycle of...
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From branded content to content brands

When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t all there is to content...
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How to improve entrepreneur content marketing

During their first few years running a business, most entrepreneurs are trying to keep their heads above water. When you’re busy landing your first clients, learning ropes, and making seemingly endless mistakes, you...
small_business_waste_money_marketing

8 common ways small businesses waste money...

I hate seeing money lost to wasted marketing. After talking to hundreds of small business owners, I’ve discovered many inadvertently waste much of their budget on misused or ineffective tactics and tools. Marketing...
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How to connect with your influencers and boost...

If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one of the most important steps you’ll take. Besides spreading the word about your content around the...