Tag : marketing strategies

08.03.18 EN main

4 trends that prove content marketing is on the...

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. You’ve heard that voice search is The...
05.02.18 EN main

SEO vs. PPC: which channel is right for you?

It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth...
16.01.18 main

How content marketing can save your digital...

In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply...
content_marketing_campaigns

7 steps to start your first content-marketing...

You’ve heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here’s how. By now, you’ve heard about all the amazing benefits of content marketing. You know that...
marketing_trends

Top 8 marketing trends that will define 2017

At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In...
ecommerce_holiday_marketing_tips

8 e-commerce holiday marketing strategies

It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts to explode with holiday marketing reminders. Then, there’s the...
critical_marketing_metrics

5 critical marketing metrics to follow

Metrics are the foundation for any successful marketing strategy, but most companies fail to use many of these important metrics to calculate success or failure. Too often, companies focus heavily on the number of new...
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