Programmatic advertising continues to set itself as the new norm. According to Zenith’s forecasts, 65% of all digital advertising spend in 2019 will be traded programmatically. By 2020, the total programmatic...
There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here is how you can take control of your web traffic to help it keep...
Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to...
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are countless verticals where...
When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of...
Are you considering building a multilingual website or are you thinking about expanding your existing site into additional languages? I don’t blame you! After all, a lot fewer people speak English than we might think....
WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their...
Ever feel like your content doesn’t get the traction it deserves? You spend so much time crafting valuable content you know will help your audience, yet it doesn’t reach them. Related Article: Five key...
Following the Super Bowl and amid the magic of the Olympics, I am always struck by the tectonic shifts we have seen over the past two decades in the business of media and advertising. These events, and their...
You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead, we’re going to tell you...
Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that there are currently more than a billion active websites and blogs on...
Whether you want to sell out your products, gain new subscribers, or even want to influence followers to your brand and its message, they’ve got to identify your presence and importance. Encouraging loyalty stems...
A well-executed content marketing strategy can skyrocket your brand awareness and generate significant long-term profits. While the rewards of content marketing are enticing, only a minority of businesses are able to...
Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for attracting new traffic, building...
Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety...
