Tag : online advertising

The-Importance-of-a-Good-Digital-Marketing-Plan

Hit your mark with these 10 actionable digital...

Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices. The internet changed...
Businessman drawing E-mails concept

Email marketing and online advertising – the...

Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of hoops to win a loyal...
25.06.18 EN main

How to transfer insights from search to social...

When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and...
how-email-marketing-can-grow-business-780x400

Earn 60 percent more engagement with these 9...

There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits)....
PPC

Six tips for effective PPC advertising

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same...
search-marketing

A beginner’s guide to paid search

In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in.  In...
28.05.18 EN main

The secret to more traffic & better SEO?...

In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are countless verticals where...
01.05.18 EN main

Get started with affiliate marketing in 8 basic...

If you are someone who likes talking about products that you normally use, affiliate marketing is a fantastic way for you to earn some side income. How does it work? Let’s say you are passionate about technology and...
26.04.18 EN main

How publishers and advertisers can bulletproof...

Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia, where the digital video audience is vast (almost 1 billion eyeballs), the story...
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