Tag : online advertising

PPC

Six tips for effective PPC advertising

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same...
28.05.18 EN main

The secret to more traffic & better SEO?...

In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are countless verticals where...
01.05.18 EN main

Get started with affiliate marketing in 8 basic...

If you are someone who likes talking about products that you normally use, affiliate marketing is a fantastic way for you to earn some side income. How does it work? Let’s say you are passionate about technology and...
26.04.18 EN main

How publishers and advertisers can bulletproof...

Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia, where the digital video audience is vast (almost 1 billion eyeballs), the story...
11.04.18 EN main

Animation vs. Live Action Videos: Pros &

In 2018, no one can deny the power of video marketing. It’s everywhere you look, and that’s the point. It’s guerrilla marketing at its finest – as such, video should undoubtedly be a part of your strategy. But...
05.04.2018 EN main

The pros and cons of multilingual website

Are you considering building a multilingual website or are you thinking about expanding your existing site into additional languages? I don’t blame you! After all, a lot fewer people speak English than we might think....
23.03.18 EN main

Internet Advertising Introductory Guide: why you...

Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people...
20.03.18 EN main

How to set up event tracking in Google Analytics

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor...
17.01.2018 EN main

Mobile audiences are your future

In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number is expected to continue to...