The importance of online advertising
The advancement of the World Wide Web since the last ten years has completely changed the advertising landscape. Online advertising is evolving rapidly with time. Nearly half of the world’s population uses the...
Top 2019 Trends in PPC Ads
With another year ending, it’s time to revisit some of your company’s digital marketing performance. Pay-per-click or PPC ads still dominate online advertising techniques, and that won’t go away any time soon....
How local languages should influence your search & advertising strategies
A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are. In most cases it can be assumed that the main official language(s) would be the key...
5 common social marketing mistakes
Social media has exploded over the past 2 years. Businesses, large and small, are integrating social media marketing campaigns into their marketing plans. The ones who truly understand the purpose of social media are...
