Tag : online marketing

remarketing-diagram

Include remarketing in your online strategy to...

If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well how it works, or you are not convinced of its advantages. In both cases, I’ll...
21.06.18 EN main

The unicorn marketing theory

Today, 98% of marketing efforts go nowhere. I think I know why. In 2017 I published over 300 posts at my last company’s blog. Just 8 of them performed. Those are the unicorn content. The rest? Donkeys. We spend...
20.06.18 EN main

How to budget online vs.offline marketing

Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is...
12.06.18 EN 2

3 key digital marketing tactics you can use to...

When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago, your marketing efforts as a small business were limited to a radio or television...
17.05.18 EN main

10 ways to market your business on social media

Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms...
11.05.18 EN main

4 advanced ways to drive traffic to your website...

When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of...
25.04.18 EN main

5 common social marketing mistakes

Social media has exploded over the past 2 years. Businesses, large and small, are integrating social media marketing campaigns into their marketing plans. The ones who truly understand the purpose of social media are...
28.03.18 EN main

A digital marketing survival guide for small...

As a small business owner, you’re likely overwhelmed with numerous responsibilities each and every day. Whether it is sales, accounting or just managing the day-to-day operations, keeping up with the continual flow of...
22.03.18 EN main

5 smart tips for managing your business’s...

It is critical now more than ever to manage your online data security and reputation. We live in the information age, and what you say or do online can have a massive effect on how people perceive your business. In a...