What is Performance Marketing?
With performance marketing, businesses only pay when they get results. While it doesn’t necessarily guarantee a good return on investment, performance marketing is often a contributor to...
8 tips for more effective video ads
Video advertising continues to grow in popularity. And indicators are that it still hasn’t reached saturation point. According to some studies, 87% of businesses use video as a marketing tool...
The changing state of mobile video advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers...
How to find the perfect explainer video company for your business
In today’s digital world, explainer videos are everywhere. They’ve become the mainstream marketing tool for many businesses. Why not? Videos are incredibly powerful audio-visual...
A digital marketing survival guide for small businesses
As a small business owner, you’re likely overwhelmed with numerous responsibilities each and every day. Whether it is sales, accounting or just managing the day-to-day operations, keeping up...
Internet Advertising Introductory Guide: why you need it, what options do you have and 10 tips for...
Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the...
Monetisation flexibility with ads that fit
Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they...
