Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up with new content for PPC ads? Not...
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
Messages which keep on popping on the smartphone screen are known as push messages and push notifications and this is the best possible way of interacting with the customers on the behalf of...
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing for decades now,...
When you hire an advertising company, you are swapping convenience for higher cost. But during a pandemic, that isn’t always a realistic trade-off. By incorporating AI into your marketing...
We all have had a hate and love relationship when it comes to email marketing. Sometimes we love the companies for sending us amazing offers and sometimes we hate the other companies for...
With demographic targeting in Premium DSP, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income....
A content marketing strategy is a must. Building a content marketing strategy will help ensure that all your time, energy, and money are focused on reaching a particular goal that helps your...
