Single-Page Websites: Are They Good Or Bad For SEO?
Could a single-page site hurt your chances of ranking on Google? Let’s look at some examples and discuss the pros and cons to find an answer. Single-page websites have gained popularity in...
PPC audience strategy: targeting vs. observation (with examples)
These key differences between Targeting and Observation audience settings in Google Ads and Microsoft Ads can make or break your campaign. There are two key components to setting any audience...
9 ways to improve PPC campaigns with customer information
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up with new content for PPC ads? Not...
7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
5 digital marketing skills to make you a hot commodity in 2021
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
Why should every brand go with the option of sending push notifications and push messages to...
Messages which keep on popping on the smartphone screen are known as push messages and push notifications and this is the best possible way of interacting with the customers on the behalf of...
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
Putting people at the heart of digital marketing
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing for decades now,...
How to get the most out of programmatic advertising during a global lockdown
When you hire an advertising company, you are swapping convenience for higher cost. But during a pandemic, that isn’t always a realistic trade-off. By incorporating AI into your marketing...
How email marketing plays a major role in startups
We all have had a hate and love relationship when it comes to email marketing. Sometimes we love the companies for sending us amazing offers and sometimes we hate the other companies for...
Demographic Targeting added
With demographic targeting in Premium DSP, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income....
How to build a content marketing strategy that works in 5 steps
A content marketing strategy is a must. Building a content marketing strategy will help ensure that all your time, energy, and money are focused on reaching a particular goal that helps your...
