Digital marketing has barely left any industry unscathed with its implementation. It is emerging as a bankable choice to achieve everlasting success and brand recognition. Due to this, a lot of professionals are trying to learn and implement digital marketing strategies. Understanding and executing are two different actions, believes Rohit Mehta, the founder of Digital Gabbar. His online venture is educating beginners about the caveats of digital marketing and a few other related sub-niches that stem from it. Rohit Mehta is a veteran in the digital marketing spectrum who has helped numerous blogs, websites, channels, and podcasts to grow and scale-up. Now, he is on a mission to educate budding entrepreneurs about leveraging digital marketing to channel everlasting business growth.
As a kid, Rohit Mehta was always curious about computers and the internet. He spent most of his evenings fiddling with the computers to learn every little feature present inside them. His interest grew with time, and he now holds multiple A Grade certifications that corroborate his prowess in computers. But his curiosity didn’t stop there. After achieving significant success in the IT industry, he stumbled upon digital marketing while building a personal blog that would act as a passive revenue stream. To this day, Rohit Mehta has multiple websites and blogs active on the internet, which generate a significant amount each day, all because of digital marketing.
Rohit Mehta wants to share his thoughts about how to learn and grow in the digital marketing industry. He says, “You are already on the right track if you have decided to step into digital marketing. I don’t want novice individuals to give up on digital marketing because of the unavailability of information. To help you learn about the nuances of digital marketing, I have created Digital Gabbar that will familiarise all the readers about every step and method of effective digital marketing strategies. Digital Gabbar has a distinguished contributor group that is the master of their domain. Rest assured, the quality and efficacy of the information are unquestionable. Just take the first step and start shaping up your career with Digital Gabbar.”
Beginners face a lot of trouble with digital marketing as they lack the experience and the patience required to thrive in the industry. Rohit Mehta shares a few tips that can be useful for beginners struggling to keep up.
1. Build a website
The first and foremost strategy is to build a website if the client doesn’t have one already. A website is an anchor for all the possible clients, and there can be no digital marketing without it. It seems rather fundamental, and it is, but if you are planning just to run an advertisement blatantly, it will hurt your finances in the long run. I agree that a physical store needs customers as well but trying to converge customers to leave their homes to buy a product is an ineffective strategy as per the current situation. So, get a website, a detailed one that highlights the products in good light and has a robust CTA implementation on each page. A prospective client spends about 10 seconds before moving on to the next one, so design your website to be compelling and eye-catching.
2. Find your target audience
Without the information about whom to target, implementing digital marketing is like firing blindfolded. If you don’t know what demographic has the maximum chances of converging to your product, you can expect nothing but misery in the long run. Do a feasibility study of the existing competition and measure how excruciating it will be to topple the current competition. Digital marketing is not a magic spell. It requires a lot of calculated moves to succeed.
3. Implement Search engine marketing
Initially, the website needs to appear on relevant and popular websites on the search engines. Building a website and waiting for users to converge only through SEO is a daunting task. So you have to implement Search engine marketing or PPC to gather new visitors. This initial investment pays off in the long run and has a lingering effect on the audience. When a text, a quote, or an advertisement frequently appears, curiosity brews in mind. When users search for a product or service related to your website, the search engine puts you on top of every generated search result.
4. Social media platforms
This step is befuddling for a lot of novice marketers. As soon as you hear social media platforms, you think Facebook, Instagram, YouTube, Twitter, TikTok, etc. But you do not need to be present on all popular social media platforms to make a difference. The social media platforms of your choice have to be related to your business. For products, YouTube, Facebook are the two prominent choices, while LinkedIn, Twitter is for more professional services. Make your pick accordingly.
Social media platforms are also a great way to engage with your clients and communicate their grievances. A happy consumer base is a recurring consumer base. Remember that. Conduct polls, podcasts, go live. Communication strengthens the bond and spreads a positive word about the brand.
5. Play with marketing methods
Simply sticking to social media marketing will bring only short-term success. Try to explore more about the marketing tactics that are prevalent in the digital marketing industry. Email marketing is often overlooked but offers the greatest ROI. Visually appealing advertisements are a lot better than bleak and long textual posts with a good chance of being ignored by the audience. You can take a step forward and combine s few marketing tactics to stay ahead and be persuasive.
These were a few tips that helped Rohit Mehta in the initial stages of his digital marketing career. He believes in preparation and then execution, rather than vice versa. A budding digital marketer should note this holy grail of knowledge that will only improve his digital marketing career.
by Rohit Mehta