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Content writing tips to promote a small business online

What can a small business do to boost its online sales? For one, they can employ a content marketing strategy.

If you play your cards right and write compelling content for your audience, you’ll get a new means of communication with them. Well-written content can help you spread the word about your business and establish a stronger relationship with your online customers. Just what a small business owner needs!

So, are you ready to dig deeper into what it takes to write great content to promote your business? The answers await in the following lines.

Don’t Settle for Less than Authentic Content

Authenticity is still the number one priority in content marketing. In fact, a survey report by Social Media Examiner revealed that over 58% of marketers prefer original written content (such as articles, blog posts, e-books) over visual content (images and videos).

If you wonder what you can do to add that “original” feel to your content, consider the following:

  • Find a voice and tone that suits your brand
  • Add some “inside jokes” (original humor that your customers can relate to your brand)
  • Write about fresh topics that can be connected to your brand

Jumping on all the latest trends and doing what the rest of the businesses in your niche do is easier. But, do you want it to be easy, or do you want it to be effective? The best way out is to hire someone for custom writing of all articles and posts on your website. Quality content should come first.

Mix It Up

Play around with different content forms to satisfy the curiosity of different customers. They might be all on the lookout for similar products, but their content preferences differ.

Wrap your writing into content forms such as:

  • Blog posts
  • Short social media posts
  • Infographics
  • Listicles
  • Industry news
  • Product reviews
  • Interviews

Each one of the content types will attract a different type of customer, hence, more customers for you.

If they look for longer, informative blog posts – you got them, if they want pretty posts with catchy descriptions – you have it. Be a one-stop-shop, and you’ll have the means to get more people’s attention.

Give Informative and Educational Content – Get Attention and Loyalty

Content that teaches readers something that enriches them with new information is the type of content they cherish and remember.

Write about topics that are relevant to your business but also educational. For example, if you sell homemade face cream, you can write about top face cream ingredients for the skin.

Not only will the readers learn from your content, but they’ll also value your products more.

Make sure that you do thorough research (use only credible sources) before you jump to writing educational content.

Keep up with Consistency

According to McKinsey & Company, “the 3 Cs of customer satisfaction are consistency, consistency, and consistency.” Considering that this consulting company has over 90 years of experience, they might be onto something.

Regularly publishing content doesn’t allow your customers to forget about you. Use the power of content marketing, add consistency to the mix, and you’ll have a good formula to hook customers.

To be consistent, you should aim to write at least one piece of content each day. That’s what 60% of marketers do.

Optimize that Content!

Pushing your business to the top of the result page for relevant searches can be a game-changer for your small business. To drive that targeted traffic, you need to amp up your SEO game.

Properly optimized content will ensure that people who get to your content were looking for that piece of information.

How can you make sure that your content is optimized, you ask? Here are a few essential things you should do:

  • Use long-tail keywords (keyword phrases with 3-4 word)
  • Build backlinks (host guest bloggers who will link to your posts, for example)
  • Add credible links
  • Use visuals
  • Make your content scannable (subheadings and shorter paragraphs make the content more readable and retain users’ on the website)

Work on Brand Awareness

Even if you have a tiny Etsy shop, it is smart to work on your brand awareness. Create social media accounts on Pinterest, Instagram, TikTok, Twitter.

Use them to display your products, talk about the aim and key features of your business, show the process of creating your products or services.

Almost all social platforms allow tracking analytics. You will learn about your customers, what products they prefer, what posts or stories they liked.

Get closer to your audience, communicate with them, tell them about your small business and everything that happens behind the scenes. Being genuine is trendy in 2021.

Wrapping Up

There you have it – the crucial tips for improving your content writing technique. These tips will provide you with a rock-solid foundation for creating well-written, attractive, and valuable content. Now, it is up to you to put them to use and get new customers to appreciate your small business.


Author’s bio. Jessica Fender is a copywriter and blogger at GetGoodGrade with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.