Following the Super Bowl and amid the magic of the Olympics, I am always struck by the tectonic shifts we have seen over the past two decades in the business of media and advertising. These events, and their...
Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might seem at first....
In 2018, you need to understand copywriting and SEO– and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a...
The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on...
Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re...
It’s not easy getting your site to attract organic search visitors. Not only do you have to ensure that you target the correct audience with every piece of your content, but you also have to ensure that said audience...
