Tag : PPC advertising

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How to avoid these common PPC mistakes

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part of our nature. Every PPC professional...
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Six tips for effective PPC advertising

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same...
25.05.18 EN main

How to use B2B SEO to generate high-quality leads

Speaking with business owners, I often hear the same thing: “SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to generate high-quality B2B...
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How to compete against big advertisers in PPC

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies. As a smaller competitor, you might conclude that the...