Are you missing out on simple opportunities to improve your content’s optimization? Get on top of these 7 tweaks for improved SEO. Every marketer will tell you – creating high-quality...
Have you ever wondered about the difference between SEO vs. Google Ads? Determining which of these two marketing strategies is most suitable for your business needs is integral, and this short...
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Let’s place a bet. Currently, 55 percent of small business owners are...
Because an accessibility barrier is a growth barrier Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web...
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to...
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post was sponsored by Adzooma. The opinions expressed...
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
Is your content slowly dying? Learn a simple step-by-step process to identify opportunities and execute a content refreshing process. When you’re content marketing with a focus on creation,...
When you start a new website, the first thing that comes in your mind is to create high quality content as possible. That will help to generate good backlinks and attract more visitors to your...
Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay...
CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your website and then getting them to make a...
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of...
Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion rate is fundamental to increase your...
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have...
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are...
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at...
Ever feel like your content doesn’t get the traction it deserves? You spend so much time crafting valuable content you know will help your audience, yet it doesn’t reach them....
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event...
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the...