3 Key Components of Mobile Audience Marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the...
How effective is mobile advertising?
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising...
Get your email marketing program back on track by reviewing the basics
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I...
Gain more ecommerce profit with mobile app development!
Inventions always surround the business world. Ever-coming inventions in technology bring more help as well as competition to the businesses. One of the trending inventions in today’s...
Hit your mark with these 10 actionable digital marketing tactics
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile...
Mobile optimization: 12 best practices for the mobile-first era
Google’s mobile-first index is here. Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective...
Mobile audiences are your future
In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number is...
Top mobile marketing trends to look for in 2018
The move into 2018 is going to come with a shift in mobile marketing. As new trends enter the marketplace, your company needs to focus on the top mobile marketing trends. The mobile marketing of...
How to carry out a mobile SEO audit on your site
You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead,...
4 tips for creating mobile-first content that converts
A mobile-first mindset is crucial to convert your visitors into leads and customers. Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile...
Preventing fraud in mobile advertising
In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In fact, 78 percent...
The state of mobile advertising
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile...
How to optimize your mobile design for search
OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something different — along with copious amounts of value for...
Reasons small business need to go mobile In 2017
When mobile websites started to gain traction just a few years ago, they were the cutting edge. The idea of a website that displayed perfectly on Smart devices with no pinching, zooming, or...
Why you should focus more than ever on mobile content optimization in 2017
The popularity of mobile devices is increasing; just look around. All you need to do is walk outside to see tables of people having dinner together while staring at their phones, or individuals...
4 ways to get ahead of the marketing personalization curve
If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people...
4 ways to improve your business’ efficiency with mobile technology
As the saying goes, time is money. And while it’s impractical to worry about if every single second of every single day is spent in a productive manner by every single person in your company,...
