How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile...
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I spent some quality time...
Inventions always surround the business world. Ever-coming inventions in technology bring more help as well as competition to the businesses. One of the trending inventions in today’s businesses is eCommerce....
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices. The internet changed...
Google’s mobile-first index is here. Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective mobile representation of your...
In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number is expected to continue to...
The move into 2018 is going to come with a shift in mobile marketing. As new trends enter the marketplace, your company needs to focus on the top mobile marketing trends. The mobile marketing of tomorrow is going to...
You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead, we’re going to tell you...
A mobile-first mindset is crucial to convert your visitors into leads and customers. Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving...
In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In fact, 78 percent of brand marketers cite...
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry...
OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something different — along with copious amounts of value for users. Don’t rush into...
When mobile websites started to gain traction just a few years ago, they were the cutting edge. The idea of a website that displayed perfectly on Smart devices with no pinching, zooming, or re-sizing necessary was a...
The popularity of mobile devices is increasing; just look around. All you need to do is walk outside to see tables of people having dinner together while staring at their phones, or individuals texting and walking,...
If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what...
