Marketing Blog

When comes to improving ad revenue, Click Through Rate matters a lot. Learn how to increase banner ads CTR without hampering your user experience. As the CTR increases, the overall revenue...

Local media organisations are increasingly turning to live blogging not just as a tool to expand content and boost reader engagement but also as a way to directly monetize their sites. Many...

With 30% of all internet users now using ad blockers to enhance their browsing experience, advertisers are having to come up with new ways to reach audiences and sell products. For many...

In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with...

Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of...

For a direction that the industry is inextricably headed towards, the level of confusion around what native advertising is remains a persistent concern. For the record, it is not click bait,...

Nearly half the world accesses the Internet via mobile devices, and about 63% of the budget for global digital ads is expected to be spent on mobile this year, according to an infographic by...

We’d like to let you know that we have reduced the minimum campaign budget to $1.   Now you can create multiple advertising campaigns much cheaper and easier. Click here to log in to...

Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging...

Native Advertising is referred to as paid Media but feels like a natural extension of the website of a Publisher. But the Ad content gets blend well with the website content of the host and is...

Today’s companies have much more to sell today than just their core products and services. They want to sell content; high-value, high-quality content. And consumers are open to that...

Pinpointing the start of native advertising is next to impossible because native advertising is so integrated and subtle. A form of advertising disguised in varying degrees by looking like...

We have released the Native ads channel. Now you have access to high quality display traffic. What is Native ads? Native advertising is a type of disguised advertising, usually online, that...