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Programmatic

15.01.18 main

Engagement is more important than viewability for...

Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what really matters – effectiveness, or the impact...
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Programmatic remains primary digital growth...

For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion for the digital...
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10 signs that programmatic advertising is...

If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...
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How programmatic video marketing makes consumers...

Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video accounts for a healthy...
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The rise of native programmatic advertising

This year, native advertising is beginning to grow at a rapid rate against programmatic by 36%. Although non-social native advertising slides in at the biggest segment of digital advertising at 58%, native advertising...
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Programmatic media buying has changed digital...

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
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Exploring the opportunities in programmatic...

Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to explore the opportunity...
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The rise of AI in programmatic advertising

Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their...
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A guide to monetizing apps using mobile native...

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas – native...
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