Programmatic

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What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future holds for us, but there are already quite a few new products...
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The state of programmatic advertising

Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises. Programmatic advertising is accounting for...
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Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media...
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