Programmatic

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5 things to know about in-app mobile video...

Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented...
programmatic_display_advertising

7 important things you should know about...

As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their media budgets through the medium of display advertising and talking to...
mobile_advertising

The state of mobile advertising

The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry...
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Top tips to help protect your brand online

With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far...
programmatic-advertising

Programmatic Ads and how to improve the CTR

Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the nuances of how to make this...
revenue

Five things publishers can do to increase revenue

In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic advertising has increased year on...
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