How to get a great ROI on your influencer marketing plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,...
How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing the content measurement...
10 elements of a successful data-driven marketing strategy
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success...
