Marketing Blog

SEO strategy plays a lead role in attracting more traffic to your website. More importantly, when done correctly, SEO is what converts your visitors into buyers and helps maintain the longevity...

For smaller businesses trying to compete against larger companies, nothing evens the playing field the same way as digital marketing. In fact, with a few critical resources dedicated to the...

By Kahl Orr, founder of Rise, a digital marketing agency that builds high-performing websites for some of the fastest-growing brands. Investing in search engine optimization (SEO) for your...

Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post was sponsored by Adzooma. The opinions expressed...

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...

To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,...

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing the content measurement...

According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success...