How Images Can Help Drive More Traffic to your Website?
Images play a very important role in building a website. If you are an owner, you always want to create a stunning website to build an impression on your audience. Visuals work nicely for...
Digital Marketing Techniques to Boost Your Business Online
The stature of online shopping and online sales is increasing fast in this pandemic-stricken world. Therefore, for businesses dealing with sales, it has become necessary for them to think about...
10 tactics to improve your ecommerce checkout page for better conversions
Leaving things half undone always equates to a bad experience. It is like living half a life! For instance, you ask a developer to code a piece for your eCommerce project, and he forgets to...
Putting people at the heart of digital marketing
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing for decades now,...
Marketing channels your business should take advantage of
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the internet that allows for access to multiple countries, regions,...
Human-computer interaction and digital advertising
Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio, television and film — and an equally defined set of...
Three tips for a content marketing plan that makes your customers the central focus
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible. Content marketing is a constant...
Engagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what really matters –...
How a growth marketing mindset can help drive customer engagement
ClickZ’s August 2017 webcast The Growth Marketing Mindset: Using Data to Drive Engagement, hosted last week and now available on-demand, looks at the key components of a successful growth...
How to monetize your content website while keeping the big picture in mind
For most blog, news, and content website owners, ad revenue is essential. It feeds the budget required to deliver the content that your readers have come to depend on. Unfortunately, in the...
How to increase customer engagement with mobile wallets
One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still...
Marketing advice from 3 funded fashion startups
Developing your brand as a startup is a tall task. In fact even though starting a company today might be easier, launching a brand is tougher than ever before due to the proliferation of new...
