Social Media

evolving_social_media

The evolving role of social media in ecommerce

As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour...
digital-marketing-success

6 steps to digital marketing success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile...
Mobile marketing and online store

3 steps for explosive online marketing growth

Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for massive returns. They assume...
influencer_marketing

How to create a successful influencer marketing...

Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers...
website_traffic

To drive massive online traffic, start with what...

With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers and eke out a meager...
Businessman drawing strategy concepts

3 strategies to nail before you launch your...

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish. When I talk to small-business owners, they...
social_media_marketing_strategy

3 essential tweaks for your social media...

Social media as a phenomenon in the marketing world is old news. It’s been around for years, and strategies for how to succeed in directing messages to a desired audience are constantly being reinvented. This year,...
Video-Advertising

3 ways to optimize your video advertising...

Finally! You can now make real money using Facebook videos. This mega-platform is clearly taking video seriously as an advertising resource — as it should. Historically, Facebook videos have been free of...