Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of...
In this digital age, everyone spends hours and hours on social media platforms each day. Social media can provide your business with the opportunity to reach a wider audience. Gone are the days...
Social listening, along with excellent verbal communication skills, can make you unstoppable in crafting social media content that not only converts but also giving an exciting and rewarding...
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that...
Social media platforms are the gateway to increasing sales and visibility for your business and on how to start a blog. You are assured of getting the most number of audiences with strategically...
We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time...
One of the greatest challenges faced by small businesses is the budgetary limitations which do not let them compete with large businesses. But by making the most of your limited marketing...
The common misconception behind the high-quality content is that it relies on writing skills exclusively. Of course, having style is indispensable, but opting for a third-party tool to make...
Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with...
You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority...
It is critical now more than ever to manage your online data security and reputation. We live in the information age, and what you say or do online can have a massive effect on how people...
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point...
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social. What should brands be thinking about in...
Whether you want to sell out your products, gain new subscribers, or even want to influence followers to your brand and its message, they’ve got to identify your presence and importance....
If you want your social media marketing to be effective, you need active, engaged, and loyal followers. Social media follower counts are a distraction. Don’t focus on this. Brand loyalty is...
I’ve successfully used Facebook, Instagram, LinkedIn, YouTube and Twitter to generate leads and sales for my digital marketing agency, The Media Captain. Social media has been one of the most...
I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then… a shiny, new idea or object catches my attention for a brief second....
Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge. That old adage of “a picture is worth a thousand words” has never been more...
Small businesses have personality, and that’s why customers love to buy from them and shop locally. So, play up your business’s personality, using social media. In the United States,...
Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact. Consumer trust in advertising, and in big business in general, is at an all-time...
