We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and...
One of the greatest challenges faced by small businesses is the budgetary limitations which do not let them compete with large businesses. But by making the most of your limited marketing budget, you can give your...
The common misconception behind the high-quality content is that it relies on writing skills exclusively. Of course, having style is indispensable, but opting for a third-party tool to make suggestions regarding how we...
Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more....
You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority grows. As your authority...
It is critical now more than ever to manage your online data security and reputation. We live in the information age, and what you say or do online can have a massive effect on how people perceive your business. In a...
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you...
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social. What should brands be thinking about in the second half of the...
Whether you want to sell out your products, gain new subscribers, or even want to influence followers to your brand and its message, they’ve got to identify your presence and importance. Encouraging loyalty stems...
If you want your social media marketing to be effective, you need active, engaged, and loyal followers. Social media follower counts are a distraction. Don’t focus on this. Brand loyalty is what really matters. This...
I’ve successfully used Facebook, Instagram, LinkedIn, YouTube and Twitter to generate leads and sales for my digital marketing agency, The Media Captain. Social media has been one of the most instrumental marketing...
I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then… a shiny, new idea or object catches my attention for a brief second. As a business owner,...
Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge. That old adage of “a picture is worth a thousand words” has never been more true than it is in the...
Small businesses have personality, and that’s why customers love to buy from them and shop locally. So, play up your business’s personality, using social media. In the United States, the small business...
Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact. Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s...
