Building a keyword strategy for comparison content
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy. Whether you’re optimizing a website with a view to selling a tangible product,...
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
How your website design can impact your SEO and branding
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
Mobile SERP survival: Technical SEO checklist
It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the...
The secret to more traffic & better SEO? Branding
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand. In some cases, this may be true. There are...
7 insights you can unlock from every relevant SERP
Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early days of search. Although many of the better-known search...
