What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply struck it lucky? Have the...
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our...
In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The more people recommend a certain brand, the more popular it becomes. The...
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with some simple Google...
It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be...
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and...
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same...
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in. In...
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was...
We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in...
Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early days of search. Although many of the better-known search engines have cosmetic...
We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the right visitors to your business. Not...
It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth...
With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that your business is easy to find online. Poor exposure, or worse, no...
PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing,...
