Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia, where the digital video audience is vast (almost 1 billion eyeballs), the story...
Following the Super Bowl and amid the magic of the Olympics, I am always struck by the tectonic shifts we have seen over the past two decades in the business of media and advertising. These events, and their...
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic advertising has increased year on...
