Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.”...
PPCmate now offers Supply Side Platform (SSP) and Demand Side Platform (DSP) integrations via OpenRTB and XML protocols. Supply Side PPCmate is connected to the world’s leading demand and a broad range of selling...
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect...
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is...
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply struck it lucky? Have the...
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, programmatic has...
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising...
Though the idea sounds nice, B2B marketers simply can’t rely on a single piece of software to capture end-to-end marketing processes. The marketing technology (MarTech) landscape is exploding with options, none of...
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better...
Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. What role will artificial intelligence play in the...
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display advertising. These...
We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in...
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what really matters – effectiveness, or the impact...
It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing on whether the genre was deceptive, regularly disguised...
