What is Performance Marketing?
With performance marketing, businesses only pay when they get results. While it doesn’t necessarily guarantee a good return on investment, performance marketing is often a contributor to...
Why digital marketing is an essential investment
Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s...
RTB Integration added
PPCmate now offers Supply Side Platform (SSP) and Demand Side Platform (DSP) integrations via OpenRTB and XML protocols. Supply Side PPCmate is connected to the world’s leading demand and a...
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We...
The evolution of search: succeeding in today’s digital ecosystem – part 1
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our...
Forget me not: 3 steps to make your PPC ads more memorable
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply...
Three reasons programmatic technologies should be part of your marketing strategy
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising...
The language of online advertising—concepts to master for success
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of...
4 Essentials of an effective integrated marketing system
Though the idea sounds nice, B2B marketers simply can’t rely on a single piece of software to capture end-to-end marketing processes. The marketing technology (MarTech) landscape is exploding...
5 tips to make PPC advertising work for your business
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set...
Programmatic advertising: reach the right customers at the right time
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings...
Infographic: 6 trends shaping the digital advertising industry
Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. What role will artificial...
6 ways to leverage programmatic in your brand’s marketing plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online...
Holistic search strategy: 5 ways to prioritize organic & paid search
We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in...
Engagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what really matters –...
Native advertising grows up fast, shedding its rogue image
It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing on whether the genre was...
10 signs that programmatic advertising is reaching maturity
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is...
How programmatic video marketing makes consumers laugh, cry, and then buy
Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video...
The rise of native programmatic advertising
This year, native advertising is beginning to grow at a rapid rate against programmatic by 36%. Although non-social native advertising slides in at the biggest segment of digital advertising at...
Exploring the opportunities in programmatic advertising
Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to...
The state of mobile advertising
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile...
