RTB Integration added
PPCmate now offers Supply Side Platform (SSP) and Demand Side Platform (DSP) integrations via OpenRTB and XML protocols. Supply Side PPCmate is connected to the world’s leading demand and a broad range of selling...
Top 3 entrepreneurial opportunities in digital marketing
The culture when it was mandatory to work from fixed offices on fixed durations is passé. Welcome to the Digital Age! Digital Technologies know no boundaries or time constraints. Digital Marketing can be done from...
A beginner’s guide to paid search
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in. In...
Programmatic advertising: reach the right customers at the right time
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better...
How publishers and advertisers can bulletproof their brand safety
Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia, where the digital video audience is vast (almost 1 billion eyeballs), the story...
Top tips to help protect your brand online
With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far...
