Tag : organic search

23.08.18 EN main

Guide to choosing SEO multilingual URLs

Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it’s difficult to pinpoint the exact needs of your website. Search Engine...
30.07.18 EN main

Small business SEO checklist: 11 ways to improve...

SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our...
09.07.18 EN main

Working around Google Analytics to improve your...

Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to...
19.06.18 EN main

10 psychological tricks to boost your...

Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up...
search-marketing

A beginner’s guide to paid search

In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in.  In...
22.05.18 EN main

3 warning signs you’re optimizing for the wrong...

When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog creation and can even play a role in link building. Keywords really are the foundation of a...
09.04.18 EN main

Holistic search strategy: 5 ways to prioritize...

We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in...
06.03.18 EN main

Are keywords still relevant to SEO in 2018?

What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject...
14.02.18 EN main

Does “search satisfaction” matter more than...

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called...
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