Tag : landing page

17.08.18 EN main

Should you use the same landing page for email...

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of...
10.05.18 EN main

How targeted do you need to make your PPC landing...

Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort of creating dozens...
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