Could a single-page site hurt your chances of ranking on Google? Let’s look at some examples and discuss the pros and cons to find an answer. Single-page websites have gained popularity in...
Bridge the gap between traditional and digital marketing by learning how to use QR codes as part of your print marketing strategy. Managing social media and executing relevant print marketing...
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up with new content for PPC ads? Not...
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal...
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and...