At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
When it comes to business terminology, a lot of people use terms interchangeably, thinking mistakenly that things mean the same experience. Take the customer journey and the marketing funnel;...
As marketers, we are constantly testing: button colors, calls to action, timing of messages, and countless other elements of our campaigns. We may discover what works, but we might not...
What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second....
Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and...
Online shopping revenue will almost double in 2017 as compared to what it was in 2012. This means folks are becoming increasingly comfortable with ordering online. But did you know due to...
Active engagement. That’s a hard one, for us online marketers. The problem is because today’s smart Internet user is easily bored. You can’t simply provide them with a wall of text and...
As a digital strategist, you’ve probably heard that it’s much easier to sell to an existing customer than it is to acquire a new customer. You’ll also find that, when it comes to content...
You have done your homework. You know what you’re selling. You know what your brand is. You know who you’re selling to. You know pretty much everything there is to know about your product,...
