Why setting key priorities is essential in agile marketing
In this chapter of “MarTech’s guide to agile marketing for teams” you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog...
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference. “Marketing ops is the control center for your martech stack across all marketing activities to campaign...
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
Why should every brand go with the option of sending push notifications and push messages to...
Messages which keep on popping on the smartphone screen are known as push messages and push notifications and this is the best possible way of interacting with the customers on the behalf of...
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
Putting people at the heart of digital marketing
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing for decades now,...
How to use psychology to improve your digital marketing campaigns [Infographic]
As marketers, we are constantly testing: button colors, calls to action, timing of messages, and countless other elements of our campaigns. We may discover what works, but we might not...
