Choosing the right business investor
A can make or break your business. When it comes to choosing one, most owners fall into the trap that they should close a deal with the investor that has the largest sum to offer. Even though...
Digital publishers are eyeing commerce for growth. Will it help?
According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there is not enough digital advertising revenue for all digital players. Hence,...
6 growth marketing best practices for higher SEM profitability
We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the...
How a growth marketing mindset can help drive customer engagement
ClickZ’s August 2017 webcast The Growth Marketing Mindset: Using Data to Drive Engagement, hosted last week and now available on-demand, looks at the key components of a successful growth...
How marketers can dive into growth marketing
Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth...
