How to optimize paid search with Google Analytics
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with...
How to transfer insights from search to social campaigns
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your...
Six tips for effective PPC advertising
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have...
International SEO and search trends: How does it all work?
If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries,...
6 tips in enhanced PPC campaigns in local search
Enhanced Campaigns continue to grow in importance in the world of paid search marketing – which is already a formidable discipline that’s in a constant state of change. But it can be so...
