We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have...
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding...
We reduced minimum CPC requirement for the Pop traffic to $0.001 and minimum CPC for the Audience traffic type to $0.0005. Please note that while we allow to set such CPC bids we can’t guarantee stable click...
