Why Marketing Should Begin With Objectives, Not Tactics
How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies. As a marketer, you might find yourself...
Increase Your Email Marketing Campaign Pay Off, 3 Tips to Consider
What is Email Marketing? In a broader sense, email marketing is the use of emails by a business entity to promote its products or services. Email marketing is usually resorted to by a company...
Should you use the same landing page for email and online ads?
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal...
7 dreadful marketing mistakes to avoid in 2018
Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy. The marketing landscape is more diverse than...
B2B marketing tips for an effective account-based marketing (ABM) strategy
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your...
Events marketing tips & techniques
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative...
