How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies. As a marketer, you might find yourself facing a persistent...
What is Email Marketing? In a broader sense, email marketing is the use of emails by a business entity to promote its products or services. Email marketing is usually resorted to by a company when it needs to attract...
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of...
Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy. The marketing landscape is more diverse than ever before, with marketing...
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities....
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that you know who, and...
