Tag : Google Analytics

search-marketing-comparison

How to optimize paid search with Google Analytics

If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with some simple Google...
09.07.18 EN main

Working around Google Analytics to improve your...

Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to...
20.03.18 EN main

How to set up event tracking in Google Analytics

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor...
Businessman touching ROI (return on investment)

3 ROI-positive ways to segment your remarketing...

Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a...
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